Rogue is an early stage startup investment vehicle created by founder turned startup strategist and seed investor, Diane Henry. Prior to Rogue, Diane dedicated 10 years to the successful operation and expansion of her Manhattan based commercial real estate company, landing her in Forbes Company to Watch. After bootstrapping her first business & effectively navigating her team through multiple market meltdowns, including the crisis of 2008, she brings her combination of agile, purposeful leadership and entrepreneurial grit to her advisory work with young companies. She speaks frequently on topics related to leadership, entrepreneurship, innovation, product development and technology ethics. The Rogue Capital Collective refers to the independent spirit and collective intelligence of the network of founders, thought leaders and fellow investors who make the Rogue vision possible.
Read about Diane in Fast Company Magazine and the 37 Angels website or view her upcoming TED talk.


Rogue Portfolio Companies in the News




What Rogue Looks For:

Rogue looks for tenacious, resourceful, strategic, compelling founders creating a viable solution to a problem worth solving. Founders should be competitively positioned in a large, under-served market that they understand well.

Investments center on tech enabled products for clearly defined 'real world' problems, particularly in poorly understood markets with favorable competitive dynamics. Areas of interest include (but are not limited to) :

  • personal data security
  • natural disaster response technology
  • products serving the 1099 economy / self employed
  • products and platforms serving ethnically diverse markets
  • productivity - managing time and personal tech
  • democratized personal finance tools including fintech for the under-banked
  • tools for managing parenting logistics
  • professional image management (convenience offerings for grooming & personal styling)
  • disrupting apartment rental logistics - including leases, security deposits, moving, identity & income verification
  • blockchain applications in real estate

Special consideration given in the areas of consumer-facing fintech, companies serving majority female markets and real estate technology or platforms.

Prospective portfolio companies have a minimum viable product (or the requisite skills and experience on their team to build it) and one or more full time founders. 

Rogue Does Not Currently Look For:

Rogue backs seed stage startups across a range of sectors. However, as of now, it is not able to make investments in capital intensive industries such as hardware, consumer goods, inventory carrying businesses with physical products or retail store fronts, food, bio tech, energy or ed tech.




How do you pitch for funding with Rogue?
For the sake of capacity, mutual introductions get highest priority at the moment. Consideration also given to start ups who successfully apply to one of the investment organizations in Rogue’s network such as 37 angels or the .25 Initiative.

Does Rogue ever consider making  “impact investments”?
Rogue is a for-profit investor with the expectation of market or better financial returns. Rogue also invests with its conscience (which also enhances returns). I don’t quite know what to label that, but we are likely all moving in that direction.

Rogue does not issue grants and is not a philanthropy vehicle . Rogue does give back through investing in the work of our colleagues at Impact Fund, Arctaris Michigan.

Does rogue invest in diverse founders?

Rogue founders share attributes that indicate the likelihood of future success including possessing the requisite skills to execute on their vision. They do not share physical attributes.

If you happen to be a fellow investor interested in ‘diversifying your assets’ both to stay professionally competitive and to be true to your values, please contact me. (seriously.)

Does rogue invest in specific geographies?

Rogue considers investments in any state in the US as well as Canada as long as founders are willing and able to maintain networks within well resourced start-up hubs like NYC. Companies with operations overseas but a US based entity and network are also considered if connected through a personal introduction. Rogue does not invest abroad at this time.



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Urvi Nopany

Urvi is a second year student at Columbia Business School where she is Vice President of the Technology Business Group. Before business school she founded a theater production company in India, that organized performing arts shows and festivals. Although she is not actively involved any longer, she still serves on the board of that company. She is excited to learn about the investing side of the startup world.

She enjoys reading and eating breakfast foods at random hours of the day, and is happiest when she can do both at the same time.  

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john mihovics

John is a first year student at Columbia Business School passionate about technology and investing. He is particularly excited about startups promoting financial inclusion and urban innovation as well as the emergence of e-sports and other alternative forms of entertainment. Prior to business school he worked at a hedge fund adviser engaged in numerous investment strategies and asset classes. 

Outside of school, he sits on the junior board of an education nonprofit. He spends his summers tirelessly rooting for the New York Mets and is the happy owner of two cats.


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Seth is a second year student at Columbia Business School, where he is co-president of the Columbia Entrepreneurs Organization. Prior to business school he worked in technology and investing,

In his spare time he loves going to see movies (at movie theaters).

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kelly lundy

Kelly is a second year student at Columbia Business School, focusing on VC and technology. Prior to business school she worked in creative development for television. She is passionate about collaborating with entrepreneurs to develop their companies from the ground up, particularly for startups centered on fintech and commercial applications of AR.

A San Francisco native, she enjoys braving New York’s unpredictable weather to run outdoors, shouting at the TV during Jeopardy!, and partaking in blind wine tastings.